Footprint for Umbraco
Footprint is Novicells take on Behavioral Targeting (for Umbraco)
Behavioral whaaat?
The tech of Behavioral targeting/Footprinting/Profiling is, at its core, a set of tools that improve user engagement based on each users behavior - All in an effort to deliver more relevant content, products, contacts, services or whatever you present on your website.
Why we build Footprint
While developing Footprint our main focus has been keeping it simple. There are many great tools out there, but none are simple to use for a regular marketing manager or content editor. With Footprint, we wanted to eliminate the steep learning curve and get the job done for the 99% out there.
Simple, usable, easy behavioral targeting
Need help
Feel free to contact us if you have any questions or ideas.